Purpose
Update and modernize the OTB Solutions website to clearly convey OTB Solutions services in a concise and professional manner.
Challenge
OTB Solutions website had not been updated since 2009. At that time, it had been created as an example of what could be done with SharePoint. The site was cumbersome, with too many pages and outdated content. It didn’t showcase OTB, their quality of work, or their commitment to their clients’ results.
Original OTB Solutions Website
Original OTB Solutions Landing pages, About Us and Our Latest Work
Solution
Modernized and updated OTB Solutions branding across all marketing materials; both digital and print. Simplified the site plan to essential elements while simultaneously honing the marketing message and updating the content.
Original Site Map
Original Site Map
New Site Map
Whiteboard, final design
Initial wireframe version 01
Adobe Experience Design was used for prototyping. Three review sessions with stakeholders were held before arriving at the final design.
Final wireframe version 03
Final prototype with spec images.
Metrics
Google Analytics is used to track some of the more common metrics; New or Unique Visitors, Sources for Incoming Traffic and Bounce rates. In the future, as the website is updated the plan is to use the SUS, System Usability Scale to determine user satisfaction and whether the changes made can be quantified.
Outcome
OTB Solutions now has a professional website that is easy to maintain and showcases their current work and capabilities.
Final Website
The final iteration... as I built my design in WordPress, the constraints of the template dictated additional changes.
Final: Home page
Final: About Us
Final: Our Latest Work
