Kiwi – Mobile Design


UX Design

Click button to see Prototype

Kiwi is a team engagement tool that helps team’s build solidarity and share insight into overall team health; creating an environment where they can consistently do their best work.

The Problem

Gallup’s 2013 report “State of the American Workplace” found that from an interview pool of 150,000 workers, 70%, are disengaged and miserable in their jobs. Employee engagement has long been an internal issue for large corporations; engaged employees display greater initiative, work more creatively and strive to do the best work they can. The release of the Gallup report highlights the need for focus on real-time feedback and understanding of employee engagement,

The Solution

Due to this need, Squawk Metrics employed us to design the first digital prototype, a mobile app, of a physical team collaboration tool they use in their Design Thinking practice, Kiwi Dial. Originally a laminated scale, Kiwi Dial is intended to be displayed in a common area. Anyone can move the dial at any time, anonymously or not, and share their opinion of the aspect of team health that the team might be measuring. Teams have found the Kiwi Dial to be informative, useful and fun. Making the Kiwi Dial digital creates the opportunity for a variety of metrics to be collected and measured. Because team health is highly correlated to success, companies can use the data collected to identify projects that are at risk of future failure and intervene while there is still time to change the results.

The Research

In the Research phase, 11 user interviews were conducted: five at the Senior or C-level, three with team members and three with those who spanned both management and team member roles. Several themes emerged from the interviews and the affinity diagram: the challenges of team engagement, discovering problems, and increasing productivity to name a few.

We received 42 responses to a 20 question survey. The main insight we discovered was that over 72% of people do not trust that anonymous surveys are anonymous. This became a challenge to our design. In order to measure engagement, the user must control who sees their data, anonymity must be protected. Otherwise they won’t participate or they won’t be honest, both of which invalidate any metrics collected.

Kiwi Tenets

This dichotomy could undermine Kiwis’ value; it’s intended to give management insight into team health, but users don’t trust that their honest opinions won’t be used against them. To overcome this contradiction, we created guiding principles to inform our design decisions and create a structure from which Kiwi operates.

Kiwi is fun and engaging
Kiwi builds trust and solidarity within a team
Kiwi empowers and gives voice to the individual
Kiwi is a unification tool, allowing teams to do their best work.
Kiwi is dedicated to equality and anonymity.
Kiwi provides continuous objective insight.

Prototype and Testing

In the prototyping phase we held 14 Usability tests and iterated seven times based on those findings. Initially, we created two paper prototypes that we tested with users, taking the best of what we learned from those two flows to create a third, which then became our first clickable Axure prototype. We continued testing and iterating creating the final version, a strong foundational start from which the client will build their first full prototype and run a pilot test.

The Process

I was part of a team of three. We completed the design and prototype in 18 days. The process included:

  • Research – user interviews; domain, competitive/comparative and current task analysis, personas, user scenarios, stories, card-sorting survey, customer journey
  • Planning – brainstorming, initial sketching, layout, storyboarding
  • Designing – concept map, task analysis, user flow, site map, initial Balsamiq wireframe
  • Prototyping – clickable prototype with Axure, user testing

Process Slideshow

  • Kiwi dashboard
  • Original Kiwi Dial
  • Kiwi research
  • Survey result
  • Affinity Diagram
  • Concept Map
  • Moderator Persona
  • User Persona
  • Moderator Journey
  • User Journey
  • User Flow
  • User Flow
  • User Flow
  • process
  • process
  • Paper Prototype
  • Paper Prototype
  • Axure Prototype
  • iPhone6 developer markings

Click button to see Prototype